Media Advertising

Overview

Universal Recycling required a bank of adverts to be placed in national trade magazines. The adverts content needed to be a range of generic company based information through to specific Secure Disposal of Hard Drives.

The generic company adverts were needed in various sizes keeping the majority of the information. We were required to design specific adverts at short notice along with promotional items such as Calendar artwork based on the generic artwork.

Solution

4 initial full-page designs were produced for the generic artwork. These were reduced to one template style to cover all sizes. The full-page template was developed into 6 adverts by changing headlines and colour schemes.

The specific recycling adverts, such as the Secure Disposal of hard Drives and WEEE Waste, were designed to focus the adverts to a specific target market. These adverts were constantly amended to best suit the target market.

We allocated time each month to allow for short turn around work.