Case Study: Dodds (Corporate Identity)
Overview
After many years of service, Dodds & Partners felt it was time to retire their existing Identity, which was to also coincide with a rebranding to 'Dodds Solictors LLP'. They were wanting a fresh rebrand - something modern but which carried on some similarities with the previous identity so as not to break the link with the previous branding.
Solution
Dodds have always used a deep blue as their corporate colour combined with a basic Serif font (Times). We kept the blue dark but picked a richer tone, and swapped out their existing serif font for one that isn't so common, but still carried a distinguished, 'trustful feel'. The logomark uses an organic 'stone shape' to catch the eye in conjunction with a looped line to convey the idea of unity whilst also forming a lower case 'd'.
The Result & Testimonial
Result
The new logo has positioned Dodds to take the next step in their growth. Without trying to look too youthful and avoiding looking part of the industry termed 'Ambulance Chasers', Dodds now have an identity which exudes tradition and security as well as modernity, which befits a company of their stature. The rebranding has been followed by an increase in new clients, as well as giving them an identity to continue to successfully compete in the marketplace.
Testimonial
As a firm of solicitors Dodds Solicitors LLP are used to helping people with their problems but had no idea of how to market ourselves. Thanks to the very friendly team at Adtrak we now have a company we can trust with all of our advertising needs. We recently wanted to rebrand and were delighted with Adtrak's new and fresh ideas. We have had a lot of comments on our new logo and are confident that it will help us get noticed in such a busy industry.
Sarah Mills, Practice Manager
