Case Study: Hummingbird Cards (New Website)

Hummingbird Cards (New Website)  

Overview

Hummingbird Cards needed a website that would be easy to navigate, easy to order samples, yet be aesthetically pleasing and promote their brand. They wanted to be able to showcase their whole collection easily and not overwhelm the customer.

Solution

Working closely with Hummingbird Cards we examined their full catalogue and devised a website structure that allows each product to be found quickly. We then integrated this structure into their branding using the latest web technologies to make the end user experience simple and reflective of their company image.

Result

Hummingbird Cards have since been awarded the Wedding Stationery of the Year for 2010 and 2011 – the website has indirectly helped in achieving these awards for Hummingbird Cards. Their form submissions have increased by 100% (between October 2010 and October 2011) and Hummingbird have since had to increase their company size & employ more staff.

Testimonial

Testimonial

Having chosen Adtrak to design and host our website we couldn't be more thrilled with the results.

We came to them with a complex and challenging brief to design a showcase website, with some buying facilities, and a huge amount of content for our Laser-cut Wedding Stationery Company.

We had a lot of information to include, to show all our different collections and options – which they handled perfectly. The designers did an amazing job – incorporating all our thoughts and ideas with a smooth and easy to read contemporary format that kept our brand identity whilst still making it commercial and easy to navigate around.

Adtrak were fantastic to work with, helped us refine all our ideas and had great patience whilst we came up with all the right content/images etc. The site runs beautifully and Adtrak have provided outstanding technical support since going live and we have had so many wonderful comments regarding our new site. Your website is really your shop-front for your whole business so it needs to be outstanding, we would definitely recommend Adtrak and their incredibly creative team to help you really get your business noticed.

Suzi & Sally-Ann

Case Study: American Pie Limousines (Redesign)

American Pie Limousines (Redesign)  

Overview

The client wanted an up to date website to reflect their company. Along with branding their entire company, they wanted an easy to use and market website that would drive more people to call them, and to promote their business in their local region. They also wanted the ability to show case all their vehicles.

Solution

As well as full company branding, Adtrak created a brand new interactive website that allowed people to find exactly what they were looking for easily. Adtrak created a user friendly interface that allowed people to scroll through images and see different shots of the vehicles at different angles to allow people to get the full beauty of each vehicle before choosing.

Result

The outcome was that American Pie started to receive an increase in calls and form submissions to the point where the company has become very successful. Adtrak have liaised with American Pie on additions and changes to the website, increasing their calls by 12%.

Case Study: Express Vending (National SEO)

Express Vending (National SEO)  

Overview

Express Vending are a national vending machine supplier who wanted to increase their websites visibility and brand awareness. They wanted to be found for highly competitive key phases on a national basis and increase their organic visitors to the website. In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.

Solution

We first analysed the performance of their current website and after careful consultation agreed that a new highly focused website would be the best solution. Once live a twofold campaign of link building and online brand awareness was started to increase traffic. Thorough monthly analysis of the website performance data then allowed us to make changes to increase online conversions.

Result

Express Vending now rank highly for its most competitive organic search terms and as a result have had an increase of over 1200% in organic traffic. This combined with the onsite changes has increased overall conversions by over 600% and achieved a substantial increase in the company's turnover.

Testimonial

Testimonial

The expansion of our internet marketing strategy has been fundamental to the growth in our business. Adtrak have made a major contribution to our period of unprecedented growth within an ever shrinking and highly competitive marketplace, through their structured and highly successful management of our online presence.

Adtrak are simply first class in managing any request that I make. I have a clear and defined contact within each department – whether SEO, PPC, Design, Telecoms or E-mail – and can always contact senior management when necessary. Quite simply they provide an excellent, personal service and are always on hand to answer any query I may have.

I have absolutely no hesitation in recommending Adtrak LLP's services. They are a company driven to understand our needs and, as a result, deliver.

Andrew Jones, Head of Marketing

Case Study: Long Eaton Appliances (National PPC)

Long Eaton Appliances (National PPC)  

Overview

Long Eaton Appliances wanted to attract more customers from within 30 miles of their showroom as they felt these people would be more likely to purchase.

Solution

Through extensive research and close consultation with Long Eaton Appliances we discovered the product range they were competitive on and created initial localised campaigns. After running the initial campaigns we discovered potential areas for expansion and suggested moving from a small local campaign to a targeted national one.

Result

By introducing national elements to Long Eaton Appliances online marketing we have increased their pay-per-click traffic by over 450% and reduced the cost per visitor by £0.43 (March 2011 to October 2011).

Testimonial

Testimonial

I would thoroughly recommend Adtrak for their excellent service that they have given us with their performance on the PPC for our website.

Our products that we sell are quite specialist and I was initially sceptical about whether or not they could deliver the hits that were promised, but almost from the start they have given our business a huge boost in what are very difficult times for our sector.

I have been especially impressed with the way that they have tried to understand our business and thus help us spend our monthly budget as productively as possible.

Dave Roland, Sales Director/MD

Case Study: Safety Problem Solutions (Twitter)

Safety Problem Solutions (Twitter)  

Overview

SPS wrote regular news articles and press releases which they released on their online blog. However these blog posts were not receiving any traffic from their target audience and so SPS needed an additional way to outreach & connect with their industry niche.

Solution

We set up and branded a Twitter profile initially displaying their contact details and website address. We then developed SPS' social profile by aiding them to find existing & new friends/partnerships on Twitter and connect with them. This gave us a good audience to distribute their content to on the platform.

Result

SPS now share their content with over 200 users and have created valuable engagement and relationships not only with their industry but also with new clients.

Testimonial

Testimonial

From the onset of our dealings with Adtrak we have had nothing but superb service and advice. Our Twitter profile has increased from 5 followers to 224 which has spread our word across the network and beyond – thank you for your help.

Safety Problem Solutions

Case Study: Accelerate (Facebook)

Accelerate (Facebook)  

Overview

Accelerate wanted to expand their marketing and examine the potential of how social media could benefit their company. Their customer base is predominantly teenagers, so Facebook was a perfect option.

Equally, as the client themselves were personal users of Facebook they weren't put off by the idea of updating etc. as they knew and found it to be a simple process.

Solution

Understanding that their main customer demographic is young adults it was felt that a Facebook campaign would help increase brand awareness, traffic to their existing website and encourage recommendations via the sharing of information through these channels.

We designed and created a new Facebook page, linked this to their website, and worked closely with Accelerate to promote monthly offers, test passes that week, notifying people of changes to the driving test, seasonal driving tips and other relevant information.

Result

In six months Accelerate have seen a 10% increase in their online conversions as a result of Facebook referrals. They now have over 50 people linked to their account who are engaged daily with the company via Facebook.

Testimonial

Testimonial

Facebook has allowed us another means to interact with our students.

We post special offers which then get distributed around the social network thanks to all the people who Like our page. In essence, it's digital word of mouth.

We have enjoyed increased traffic to our website, and seen a number of conversions, making it a worthwhile platform to use.

Pete Mawer, Accelerate Driver Training

Case Study: Barnard Fencing (Local SEO)

Barnard Fencing (Local SEO)  

Overview

Barnard Fencing wanted a brand new web presence and to target their home town of Nottingham for their SEO campaign, covering both the manufacturing and installation of fences. They wanted to appear prominently on the first page of the search results, for their brand name and also related search terms.

Solution

Working together with Barnard Fencing we were able to quickly build a local brand identity with a combination of highly relevant business listings and supportive article writing. Building on this success we have developed further SEO strategies to expand the areas more.

Result

By establishing Barnard Fencing as one of the authorities in their local business this has helped us double the amount of visitors to their website. They now also appear in the top rankings for their major search terms*:

fencing nottingham (2)
fences nottingham (3)
fencing contractors nottingham (2)
wooden fences nottingham (3)
fence panels Nottingham (1)
security fencing Nottingham (3)

* search results as of October 2011

Case Study: A2B Radio Cars (Local PPC)

A2B Radio Cars (Local PPC)  

Overview

A2B Radio Cars wanted to expand their current online marketing and increase conversions for taxi services and airport transfers.

Solution

We created highly focused pay-per-click advertising campaigns that targeted their chosen areas of business and location. This gave us the flexibility to quickly target areas and focus on the immediate needs of A2B Radio Cars. Once the pay-per-click advertising campaign was fully established we created targeted mobile adverts which link into optimised mobile device web pages on their website giving customers the ability to instantly call via their phones.

Result

Over the past two years we have help A2B Radio Cars increase their pay-per-click visitors by 110%

In addition to this increase in traffic we have also managed to reduce their monthly pay-per-click costs by 25%

Case Study: Dodds (Corporate Identity)

Dodds (Corporate Identity)

Overview

After many years of service, Dodds & Partners felt it was time to retire their existing Identity, which was to also coincide with a rebranding to 'Dodds Solictors LLP'. They were wanting a fresh rebrand - something modern but which carried on some similarities with the previous identity so as not to break the link with the previous branding.

Solution

Dodds have always used a deep blue as their corporate colour combined with a basic Serif font (Times). We kept the blue dark but picked a richer tone, and swapped out their existing serif font for one that isn't so common, but still carried a distinguished, 'trustful feel'. The logomark uses an organic 'stone shape' to catch the eye in conjunction with a looped line to convey the idea of unity whilst also forming a lower case 'd'.

Dodds (Corporate Identity)

The Result & Testimonial

Result

The new logo has positioned Dodds to take the next step in their growth. Without trying to look too youthful and avoiding looking part of the industry termed 'Ambulance Chasers', Dodds now have an identity which exudes tradition and security as well as modernity, which befits a company of their stature. The rebranding has been followed by an increase in new clients, as well as giving them an identity to continue to successfully compete in the marketplace.

Testimonial

As a firm of solicitors Dodds Solicitors LLP are used to helping people with their problems but had no idea of how to market ourselves. Thanks to the very friendly team at Adtrak we now have a company we can trust with all of our advertising needs. We recently wanted to rebrand and were delighted with Adtrak's new and fresh ideas. We have had a lot of comments on our new logo and are confident that it will help us get noticed in such a busy industry.

Sarah Mills, Practice Manager

Case Study: Universal Recycling (Media Advertising)

Universal Recycling (Media Advertising)

Overview

Universal Recycling required a bank of adverts to be placed in national trade magazines. The adverts content needed to be a range of generic company based information through to specific Secure Disposal of Hard Drives.

The generic company adverts were needed in various sizes keeping the majority of the information. We were required to design specific adverts at short notice along with promotional items such as Calendar artwork based on the generic artwork.

Solution

4 initial full-page designs were produced for the generic artwork. These were reduced to one template style to cover all sizes. The full-page template was developed into 6 adverts by changing headlines and colour schemes.

The specific recycling adverts, such as the Secure Disposal of hard Drives and WEEE Waste, were designed to focus the adverts to a specific target market. These adverts were constantly amended to best suit the target market.

We allocated time each month to allow for short turn around work.

Universal Recycling (Media Advertising)

The Result

Result

25 adverts were produced on time and to suit the required publication. We have continued to develop the artwork to suit the clients requirements.

Case Study: Darwin (Promotional Literature)

Darwin (Promotional Literature)

Overview

The client already had an established operation, but were looking to take the next step. They wanted a cohesive brand that would make them look professional, ambitious, and give them their own identity that could be applied to a variety of different media.

Solution

We modernised their logo, drawing influence from the famous Darwin Tree sketch. From there we used the simple line construct tastefully with a strong orange across Marketing Material, Stationary, & Packaging, with a series of brochures as the focal point of their marketing.

Darwin (Promotional Literature)

The Result & Testimonial

Result

Darwin have seen their business grow extensively since the rebranding. They are taking on more work and bigger clients, and have continuously returned to us for more material.

Testimonial

Initially I began working with Adtrak as an experiment in allowing a 3rd party to help with my website and branding for a new business venture. After this project was delivered beyond my expectations, I instructed them on a full re-brand of my 4 year old company, handling every aspect from the Logo, down to all public aspects of the business.

Their attention to detail and commercial awareness, coupled with their ability to deliver on what they were talking about, really gave my company a brand/image to be proud of.

I believe this was only achieved by Adtrak's unique, customer-focused brief and approach. They undertook a full interview of myself as a person, and the business as a whole, to fully grasp what I wanted to portray to my customers.

Out of this, my businesss public image is that of a much larger professional company.

Thanks Adtrak!

Danny Anderson, Managing Director

Case Study: Ashlar Security (Copywriting)

Ashlar Security (Copywriting)  

Overview

The client came to us with a specific brief for how they wanted to portray their company, ensuring the right tone and target of the website. They wanted to focus on drawing in large, industrial clients, have detailed product descriptions and were eager to ensure that the copy represented their company's aims and ethos in a professional manner. They were willing to work with us to benefit from our writing experience and gain a thorough understanding of the necessity of keywords and their placement, as well as ensuring that the layout was appealing and the content, although informative, was easily readable and not overwhelming.

Solution

After meeting with the client, we drew up a draft of the content using the SEO keywords and headings to ensure that once completed, the copy would perform as promised. We researched the types and styles of products offered by the client to ensure that we could write in a detailed, but interesting, manner that would engage their target clients and promote the benefits of each product concisely.

We consulted with the client at each step to ensure that we were going in the right direction. This allowed them to have further input at each stage, expanding on the relevance of different products or services as the copy progressed.

Result

Thanks to the client input and feedback, we created copy that exactly reflected their requirements, both in relation to the tone and focus of the site. Each page was carefully constructed to appeal to potential industrial clients, engaging their interest by creating accurate, detailed and informative content in a concise way that was easy to read.

As a result, the potential clients could see at a glance how Ashlar's services would be beneficial to them, without overwhelming them with too much technical jargon or a dense layout.

Testimonial

Testimonial

The Adtrak Copy team provided us with an excellent service. They've worked with us closely to best promote all of the different facilities offered within our business with fantastic results. Highly recommended.

Briony Storer, Marketing & Sales Assistant

Building

A Portfolio.