Hummingbird Cards needed a website that would be easy to navigate, easy to order samples, yet be aesthetically pleasing and promote their brand. They wanted to be able to showcase their whole collection easily and not overwhelm the customer.
Working closely with Hummingbird Cards we examined their full catalogue and devised a website structure that allows each product to be found quickly. We then integrated this structure into their branding using the latest web technologies to make the end user experience simple and reflective of their company image.
Hummingbird Cards have since been awarded the Wedding Stationery of the Year for 2010 and 2011 – the website has indirectly helped in achieving these awards for Hummingbird Cards. Their form submissions have increased by 100% (between October 2010 and October 2011) and Hummingbird have since had to increase their company size & employ more staff.
The client wanted an up to date website to reflect their company. Along with branding their entire company, they wanted an easy to use and market website that would drive more people to call them, and to promote their business in their local region. They also wanted the ability to show case all their vehicles.
As well as full company branding, Adtrak created a brand new interactive website that allowed people to find exactly what they were looking for easily. Adtrak created a user friendly interface that allowed people to scroll through images and see different shots of the vehicles at different angles to allow people to get the full beauty of each vehicle before choosing.
The outcome was that American Pie started to receive an increase in calls and form submissions to the point where the company has become very successful. Adtrak have liaised with American Pie on additions and changes to the website, increasing their calls by 12%.
Express Vending are a national vending machine supplier who wanted to increase their websites visibility and brand awareness. They wanted to be found for highly competitive key phases on a national basis and increase their organic visitors to the website. In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.
We first analysed the performance of their current website and after careful consultation agreed that a new highly focused website would be the best solution. Once live a twofold campaign of link building and online brand awareness was started to increase traffic. Thorough monthly analysis of the website performance data then allowed us to make changes to increase online conversions.
Express Vending now rank highly for its most competitive organic search terms and as a result have had an increase of over 1200% in organic traffic. This combined with the onsite changes has increased overall conversions by over 600% and achieved a substantial increase in the company's turnover.
Long Eaton Appliances wanted to attract more customers from within 30 miles of their showroom as they felt these people would be more likely to purchase.
Through extensive research and close consultation with Long Eaton Appliances we discovered the product range they were competitive on and created initial localised campaigns. After running the initial campaigns we discovered potential areas for expansion and suggested moving from a small local campaign to a targeted national one.
By introducing national elements to Long Eaton Appliances online marketing we have increased their pay-per-click traffic by over 450% and reduced the cost per visitor by £0.43 (March 2011 to October 2011).
SPS wrote regular news articles and press releases which they released on their online blog. However these blog posts were not receiving any traffic from their target audience and so SPS needed an additional way to outreach & connect with their industry niche.
We set up and branded a Twitter profile initially displaying their contact details and website address. We then developed SPS' social profile by aiding them to find existing & new friends/partnerships on Twitter and connect with them. This gave us a good audience to distribute their content to on the platform.
SPS now share their content with over 200 users and have created valuable engagement and relationships not only with their industry but also with new clients.
Accelerate wanted to expand their marketing and examine the potential of how social media could benefit their company. Their customer base is predominantly teenagers, so Facebook was a perfect option.
Equally, as the client themselves were personal users of Facebook they weren't put off by the idea of updating etc. as they knew and found it to be a simple process.
Understanding that their main customer demographic is young adults it was felt that a Facebook campaign would help increase brand awareness, traffic to their existing website and encourage recommendations via the sharing of information through these channels.
We designed and created a new Facebook page, linked this to their website, and worked closely with Accelerate to promote monthly offers, test passes that week, notifying people of changes to the driving test, seasonal driving tips and other relevant information.
In six months Accelerate have seen a 10% increase in their online conversions as a result of Facebook referrals. They now have over 50 people linked to their account who are engaged daily with the company via Facebook.
Barnard Fencing wanted a brand new web presence and to target their home town of Nottingham for their SEO campaign, covering both the manufacturing and installation of fences. They wanted to appear prominently on the first page of the search results, for their brand name and also related search terms.
Working together with Barnard Fencing we were able to quickly build a local brand identity with a combination of highly relevant business listings and supportive article writing. Building on this success we have developed further SEO strategies to expand the areas more.
By establishing Barnard Fencing as one of the authorities in their local business this has helped us double the amount of visitors to their website. They now also appear in the top rankings for their major search terms*:
fencing nottingham (2)
fences nottingham (3)
fencing contractors nottingham (2)
wooden fences nottingham (3)
fence panels Nottingham (1)
security fencing Nottingham (3)
* search results as of October 2011
A2B Radio Cars wanted to expand their current online marketing and increase conversions for taxi services and airport transfers.
We created highly focused pay-per-click advertising campaigns that targeted their chosen areas of business and location. This gave us the flexibility to quickly target areas and focus on the immediate needs of A2B Radio Cars. Once the pay-per-click advertising campaign was fully established we created targeted mobile adverts which link into optimised mobile device web pages on their website giving customers the ability to instantly call via their phones.
Over the past two years we have help A2B Radio Cars increase their pay-per-click visitors by 110%
In addition to this increase in traffic we have also managed to reduce their monthly pay-per-click costs by 25%
After many years of service, Dodds & Partners felt it was time to retire their existing Identity, which was to also coincide with a rebranding to 'Dodds Solictors LLP'. They were wanting a fresh rebrand - something modern but which carried on some similarities with the previous identity so as not to break the link with the previous branding.
Dodds have always used a deep blue as their corporate colour combined with a basic Serif font (Times). We kept the blue dark but picked a richer tone, and swapped out their existing serif font for one that isn't so common, but still carried a distinguished, 'trustful feel'. The logomark uses an organic 'stone shape' to catch the eye in conjunction with a looped line to convey the idea of unity whilst also forming a lower case 'd'.
The Result & Testimonial
Universal Recycling required a bank of adverts to be placed in national trade magazines. The adverts content needed to be a range of generic company based information through to specific Secure Disposal of Hard Drives.
The generic company adverts were needed in various sizes keeping the majority of the information. We were required to design specific adverts at short notice along with promotional items such as Calendar artwork based on the generic artwork.
4 initial full-page designs were produced for the generic artwork. These were reduced to one template style to cover all sizes. The full-page template was developed into 6 adverts by changing headlines and colour schemes.
The specific recycling adverts, such as the Secure Disposal of hard Drives and WEEE Waste, were designed to focus the adverts to a specific target market. These adverts were constantly amended to best suit the target market.
We allocated time each month to allow for short turn around work.
The client already had an established operation, but were looking to take the next step. They wanted a cohesive brand that would make them look professional, ambitious, and give them their own identity that could be applied to a variety of different media.
We modernised their logo, drawing influence from the famous Darwin Tree sketch. From there we used the simple line construct tastefully with a strong orange across Marketing Material, Stationary, & Packaging, with a series of brochures as the focal point of their marketing.
The Result & Testimonial
The client came to us with a specific brief for how they wanted to portray their company, ensuring the right tone and target of the website. They wanted to focus on drawing in large, industrial clients, have detailed product descriptions and were eager to ensure that the copy represented their company's aims and ethos in a professional manner. They were willing to work with us to benefit from our writing experience and gain a thorough understanding of the necessity of keywords and their placement, as well as ensuring that the layout was appealing and the content, although informative, was easily readable and not overwhelming.
After meeting with the client, we drew up a draft of the content using the SEO keywords and headings to ensure that once completed, the copy would perform as promised. We researched the types and styles of products offered by the client to ensure that we could write in a detailed, but interesting, manner that would engage their target clients and promote the benefits of each product concisely.
We consulted with the client at each step to ensure that we were going in the right direction. This allowed them to have further input at each stage, expanding on the relevance of different products or services as the copy progressed.
Thanks to the client input and feedback, we created copy that exactly reflected their requirements, both in relation to the tone and focus of the site. Each page was carefully constructed to appeal to potential industrial clients, engaging their interest by creating accurate, detailed and informative content in a concise way that was easy to read.
As a result, the potential clients could see at a glance how Ashlar's services would be beneficial to them, without overwhelming them with too much technical jargon or a dense layout.