Hummingbird Cards needed a website that would be easy to navigate, easy to order samples, yet be aesthetically pleasing and promote their brand. They wanted to be able to showcase their whole collection easily and not overwhelm the customer.
Working closely with Hummingbird Cards we examined their full catalogue and devised a website structure that allows each product to be found quickly. We then integrated this structure into their branding using the latest web technologies to make the end user experience simple and reflective of their company image.
Hummingbird Cards have since been awarded the Wedding Stationery of the Year for 2010 and 2011 – the website has indirectly helped in achieving these awards for Hummingbird Cards. Their form submissions have increased by 100% (between October 2010 and October 2011) and Hummingbird have since had to increase their company size & employ more staff.
The client wanted an up to date website to reflect their company. Along with branding their entire company, they wanted an easy to use and market website that would drive more people to call them, and to promote their business in their local region. They also wanted the ability to show case all their vehicles.
As well as full company branding, Adtrak created a brand new interactive website that allowed people to find exactly what they were looking for easily. Adtrak created a user friendly interface that allowed people to scroll through images and see different shots of the vehicles at different angles to allow people to get the full beauty of each vehicle before choosing.
The outcome was that American Pie started to receive an increase in calls and form submissions to the point where the company has become very successful. Adtrak have liaised with American Pie on additions and changes to the website, increasing their calls by 12%.