Case Studies | Internet Marketing

Case Study: Express Vending (National SEO)

Express Vending (National SEO)  

Overview

Express Vending are a national vending machine supplier who wanted to increase their websites visibility and brand awareness. They wanted to be found for highly competitive key phases on a national basis and increase their organic visitors to the website. In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.

Solution

We first analysed the performance of their current website and after careful consultation agreed that a new highly focused website would be the best solution. Once live a twofold campaign of link building and online brand awareness was started to increase traffic. Thorough monthly analysis of the website performance data then allowed us to make changes to increase online conversions.

Result

Express Vending now rank highly for its most competitive organic search terms and as a result have had an increase of over 1200% in organic traffic. This combined with the onsite changes has increased overall conversions by over 600% and achieved a substantial increase in the company's turnover.

Testimonial

Testimonial

The expansion of our internet marketing strategy has been fundamental to the growth in our business. Adtrak have made a major contribution to our period of unprecedented growth within an ever shrinking and highly competitive marketplace, through their structured and highly successful management of our online presence.

Adtrak are simply first class in managing any request that I make. I have a clear and defined contact within each department – whether SEO, PPC, Design, Telecoms or E-mail – and can always contact senior management when necessary. Quite simply they provide an excellent, personal service and are always on hand to answer any query I may have.

I have absolutely no hesitation in recommending Adtrak LLP's services. They are a company driven to understand our needs and, as a result, deliver.

Andrew Jones, Head of Marketing

Case Study: Long Eaton Appliances (National PPC)

Long Eaton Appliances (National PPC)  

Overview

Long Eaton Appliances wanted to attract more customers from within 30 miles of their showroom as they felt these people would be more likely to purchase.

Solution

Through extensive research and close consultation with Long Eaton Appliances we discovered the product range they were competitive on and created initial localised campaigns. After running the initial campaigns we discovered potential areas for expansion and suggested moving from a small local campaign to a targeted national one.

Result

By introducing national elements to Long Eaton Appliances online marketing we have increased their pay-per-click traffic by over 450% and reduced the cost per visitor by £0.43 (March 2011 to October 2011).

Testimonial

Testimonial

I would thoroughly recommend Adtrak for their excellent service that they have given us with their performance on the PPC for our website.

Our products that we sell are quite specialist and I was initially sceptical about whether or not they could deliver the hits that were promised, but almost from the start they have given our business a huge boost in what are very difficult times for our sector.

I have been especially impressed with the way that they have tried to understand our business and thus help us spend our monthly budget as productively as possible.

Dave Roland, Sales Director/MD

Case Study: Safety Problem Solutions (Twitter)

Safety Problem Solutions (Twitter)  

Overview

SPS wrote regular news articles and press releases which they released on their online blog. However these blog posts were not receiving any traffic from their target audience and so SPS needed an additional way to outreach & connect with their industry niche.

Solution

We set up and branded a Twitter profile initially displaying their contact details and website address. We then developed SPS' social profile by aiding them to find existing & new friends/partnerships on Twitter and connect with them. This gave us a good audience to distribute their content to on the platform.

Result

SPS now share their content with over 200 users and have created valuable engagement and relationships not only with their industry but also with new clients.

Testimonial

Testimonial

From the onset of our dealings with Adtrak we have had nothing but superb service and advice. Our Twitter profile has increased from 5 followers to 224 which has spread our word across the network and beyond – thank you for your help.

Safety Problem Solutions

Case Study: Accelerate (Facebook)

Accelerate (Facebook)  

Overview

Accelerate wanted to expand their marketing and examine the potential of how social media could benefit their company. Their customer base is predominantly teenagers, so Facebook was a perfect option.

Equally, as the client themselves were personal users of Facebook they weren't put off by the idea of updating etc. as they knew and found it to be a simple process.

Solution

Understanding that their main customer demographic is young adults it was felt that a Facebook campaign would help increase brand awareness, traffic to their existing website and encourage recommendations via the sharing of information through these channels.

We designed and created a new Facebook page, linked this to their website, and worked closely with Accelerate to promote monthly offers, test passes that week, notifying people of changes to the driving test, seasonal driving tips and other relevant information.

Result

In six months Accelerate have seen a 10% increase in their online conversions as a result of Facebook referrals. They now have over 50 people linked to their account who are engaged daily with the company via Facebook.

Testimonial

Testimonial

Facebook has allowed us another means to interact with our students.

We post special offers which then get distributed around the social network thanks to all the people who Like our page. In essence, it's digital word of mouth.

We have enjoyed increased traffic to our website, and seen a number of conversions, making it a worthwhile platform to use.

Pete Mawer, Accelerate Driver Training

Case Study: Barnard Fencing (Local SEO)

Barnard Fencing (Local SEO)  

Overview

Barnard Fencing wanted a brand new web presence and to target their home town of Nottingham for their SEO campaign, covering both the manufacturing and installation of fences. They wanted to appear prominently on the first page of the search results, for their brand name and also related search terms.

Solution

Working together with Barnard Fencing we were able to quickly build a local brand identity with a combination of highly relevant business listings and supportive article writing. Building on this success we have developed further SEO strategies to expand the areas more.

Result

By establishing Barnard Fencing as one of the authorities in their local business this has helped us double the amount of visitors to their website. They now also appear in the top rankings for their major search terms*:

fencing nottingham (2)
fences nottingham (3)
fencing contractors nottingham (2)
wooden fences nottingham (3)
fence panels Nottingham (1)
security fencing Nottingham (3)

* search results as of October 2011

Case Study: A2B Radio Cars (Local PPC)

A2B Radio Cars (Local PPC)  

Overview

A2B Radio Cars wanted to expand their current online marketing and increase conversions for taxi services and airport transfers.

Solution

We created highly focused pay-per-click advertising campaigns that targeted their chosen areas of business and location. This gave us the flexibility to quickly target areas and focus on the immediate needs of A2B Radio Cars. Once the pay-per-click advertising campaign was fully established we created targeted mobile adverts which link into optimised mobile device web pages on their website giving customers the ability to instantly call via their phones.

Result

Over the past two years we have help A2B Radio Cars increase their pay-per-click visitors by 110%

In addition to this increase in traffic we have also managed to reduce their monthly pay-per-click costs by 25%

Building

A Portfolio.