Express Vending are a national vending machine supplier who wanted to increase their websites visibility and brand awareness. They wanted to be found for highly competitive key phases on a national basis and increase their organic visitors to the website. In addition to the increase in traffic they also wanted to improve their online conversions to attract more enquiries.
We first analysed the performance of their current website and after careful consultation agreed that a new highly focused website would be the best solution. Once live a twofold campaign of link building and online brand awareness was started to increase traffic. Thorough monthly analysis of the website performance data then allowed us to make changes to increase online conversions.
Express Vending now rank highly for its most competitive organic search terms and as a result have had an increase of over 1200% in organic traffic. This combined with the onsite changes has increased overall conversions by over 600% and achieved a substantial increase in the company's turnover.
Long Eaton Appliances wanted to attract more customers from within 30 miles of their showroom as they felt these people would be more likely to purchase.
Through extensive research and close consultation with Long Eaton Appliances we discovered the product range they were competitive on and created initial localised campaigns. After running the initial campaigns we discovered potential areas for expansion and suggested moving from a small local campaign to a targeted national one.
By introducing national elements to Long Eaton Appliances online marketing we have increased their pay-per-click traffic by over 450% and reduced the cost per visitor by £0.43 (March 2011 to October 2011).
SPS wrote regular news articles and press releases which they released on their online blog. However these blog posts were not receiving any traffic from their target audience and so SPS needed an additional way to outreach & connect with their industry niche.
We set up and branded a Twitter profile initially displaying their contact details and website address. We then developed SPS' social profile by aiding them to find existing & new friends/partnerships on Twitter and connect with them. This gave us a good audience to distribute their content to on the platform.
SPS now share their content with over 200 users and have created valuable engagement and relationships not only with their industry but also with new clients.
Accelerate wanted to expand their marketing and examine the potential of how social media could benefit their company. Their customer base is predominantly teenagers, so Facebook was a perfect option.
Equally, as the client themselves were personal users of Facebook they weren't put off by the idea of updating etc. as they knew and found it to be a simple process.
Understanding that their main customer demographic is young adults it was felt that a Facebook campaign would help increase brand awareness, traffic to their existing website and encourage recommendations via the sharing of information through these channels.
We designed and created a new Facebook page, linked this to their website, and worked closely with Accelerate to promote monthly offers, test passes that week, notifying people of changes to the driving test, seasonal driving tips and other relevant information.
In six months Accelerate have seen a 10% increase in their online conversions as a result of Facebook referrals. They now have over 50 people linked to their account who are engaged daily with the company via Facebook.
Barnard Fencing wanted a brand new web presence and to target their home town of Nottingham for their SEO campaign, covering both the manufacturing and installation of fences. They wanted to appear prominently on the first page of the search results, for their brand name and also related search terms.
Working together with Barnard Fencing we were able to quickly build a local brand identity with a combination of highly relevant business listings and supportive article writing. Building on this success we have developed further SEO strategies to expand the areas more.
By establishing Barnard Fencing as one of the authorities in their local business this has helped us double the amount of visitors to their website. They now also appear in the top rankings for their major search terms*:
fencing nottingham (2)
fences nottingham (3)
fencing contractors nottingham (2)
wooden fences nottingham (3)
fence panels Nottingham (1)
security fencing Nottingham (3)
* search results as of October 2011
A2B Radio Cars wanted to expand their current online marketing and increase conversions for taxi services and airport transfers.
We created highly focused pay-per-click advertising campaigns that targeted their chosen areas of business and location. This gave us the flexibility to quickly target areas and focus on the immediate needs of A2B Radio Cars. Once the pay-per-click advertising campaign was fully established we created targeted mobile adverts which link into optimised mobile device web pages on their website giving customers the ability to instantly call via their phones.
Over the past two years we have help A2B Radio Cars increase their pay-per-click visitors by 110%
In addition to this increase in traffic we have also managed to reduce their monthly pay-per-click costs by 25%