Case Studies | Graphic Design
Case Study: Dodds (Corporate Identity)
Overview
After many years of service, Dodds & Partners felt it was time to retire their existing Identity, which was to also coincide with a rebranding to 'Dodds Solictors LLP'. They were wanting a fresh rebrand - something modern but which carried on some similarities with the previous identity so as not to break the link with the previous branding.
Solution
Dodds have always used a deep blue as their corporate colour combined with a basic Serif font (Times). We kept the blue dark but picked a richer tone, and swapped out their existing serif font for one that isn't so common, but still carried a distinguished, 'trustful feel'. The logomark uses an organic 'stone shape' to catch the eye in conjunction with a looped line to convey the idea of unity whilst also forming a lower case 'd'.
The Result & Testimonial
Result
The new logo has positioned Dodds to take the next step in their growth. Without trying to look too youthful and avoiding looking part of the industry termed 'Ambulance Chasers', Dodds now have an identity which exudes tradition and security as well as modernity, which befits a company of their stature. The rebranding has been followed by an increase in new clients, as well as giving them an identity to continue to successfully compete in the marketplace.
Testimonial
As a firm of solicitors Dodds Solicitors LLP are used to helping people with their problems but had no idea of how to market ourselves. Thanks to the very friendly team at Adtrak we now have a company we can trust with all of our advertising needs. We recently wanted to rebrand and were delighted with Adtrak's new and fresh ideas. We have had a lot of comments on our new logo and are confident that it will help us get noticed in such a busy industry.
Sarah Mills, Practice Manager
Case Study: Universal Recycling (Media Advertising)
Overview
Universal Recycling required a bank of adverts to be placed in national trade magazines. The adverts content needed to be a range of generic company based information through to specific Secure Disposal of Hard Drives.
The generic company adverts were needed in various sizes keeping the majority of the information. We were required to design specific adverts at short notice along with promotional items such as Calendar artwork based on the generic artwork.
Solution
4 initial full-page designs were produced for the generic artwork. These were reduced to one template style to cover all sizes. The full-page template was developed into 6 adverts by changing headlines and colour schemes.
The specific recycling adverts, such as the Secure Disposal of hard Drives and WEEE Waste, were designed to focus the adverts to a specific target market. These adverts were constantly amended to best suit the target market.
We allocated time each month to allow for short turn around work.
The Result
Result
25 adverts were produced on time and to suit the required publication. We have continued to develop the artwork to suit the clients requirements.
Case Study: Darwin (Promotional Literature)
Overview
The client already had an established operation, but were looking to take the next step. They wanted a cohesive brand that would make them look professional, ambitious, and give them their own identity that could be applied to a variety of different media.
Solution
We modernised their logo, drawing influence from the famous Darwin Tree sketch. From there we used the simple line construct tastefully with a strong orange across Marketing Material, Stationary, & Packaging, with a series of brochures as the focal point of their marketing.
The Result & Testimonial
Result
Darwin have seen their business grow extensively since the rebranding. They are taking on more work and bigger clients, and have continuously returned to us for more material.
Testimonial
Initially I began working with Adtrak as an experiment in allowing a 3rd party to help with my website and branding for a new business venture. After this project was delivered beyond my expectations, I instructed them on a full re-brand of my 4 year old company, handling every aspect from the Logo, down to all public aspects of the business.
Their attention to detail and commercial awareness, coupled with their ability to deliver on what they were talking about, really gave my company a brand/image to be proud of.
I believe this was only achieved by Adtrak's unique, customer-focused brief and approach. They undertook a full interview of myself as a person, and the business as a whole, to fully grasp what I wanted to portray to my customers.
Out of this, my businesss public image is that of a much larger professional company.
Thanks Adtrak!
Danny Anderson, Managing Director
Building
A Portfolio.
