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Campaign Limits Upped in AdWords

Posted on by Nathan O'Connor

AdWords have announced that they are increasing the limits on campaigns. The new allowance now permits a single account to hold up to 10,000 campaigns.

Last year AdWords increased the amount to 500 campaigns with 3 million keywords per account. As of 14th March 2012, the limit has again been raised to 10,000 active and paused campaigns.


The new AdWords limits are:

  • 10,000 campaigns (this number includes active and paused)
  • 20,000 ad groups per campaign
  • 5,000 keywords per ad group
  • 3 million keywords per account
  • 300 display ads per ad group (includes image ads)
  • 4 million active or paused ads per account
  • 10,000 location targets (both targeted & excluded) per campaign, this includes up to 500 proximity targets per campaign
  • 100,000 active ad extensions per account
  • 1.3 million references to ad extensions per account

About Nathan O'Connor

Nathon O'Connor

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