AdWords have announced that they are increasing the limits on campaigns. The new allowance now permits a single account to hold up to 10,000 campaigns.

Last year AdWords increased the amount to 500 campaigns with 3 million keywords per account. As of 14th March 2012, the limit has again been raised to 10,000 active and paused campaigns.

The new AdWords limits are:

• 10,000 campaigns (this number includes active and paused)
• 20,000 ad groups per campaign
• 5,000 keywords per ad group
• 3 million keywords per account
• 300 display ads per ad group (includes image ads)
• 4 million active or paused ads per account
• 10,000 location targets (both targeted & excluded) per campaign, this includes up to 500 proximity targets per campaign
• 100,000 active ad extensions per account
• 1.3 million references to ad extensions per account